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Day of Giving Campaign Raises More than Half a Million Dollars
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Records were broken during ֱ University of California’s “All In For ֱ” fundraising campaign, which raised more than $570,000 to support student scholarships and programming. This is an all-time high for the annual day of giving event, now in its eighth year.
All In For ֱ also featured the largest matching challenge in the event’s history, tripling the impact of all donations. Once the original $189,000 goal was met, a $378,000 match from an anonymous donor was unlocked.
“Everyone who made a donation has played a part in transforming our students’ lives,” says Jessica Jordan, Vice President for Advancement and Alumni Engagement.
“With the 2:1 match, each donation went three times further in supporting our diverse, ambitious, and talented students. This generosity will make a tremendous difference in these challenging times while supporting ֱ’s legacy of inclusion and empowerment.”
Since its inception in 2017, All In for ֱ has inspired more than 4,000 donors. This year, about 40% of donors were alumni, 23% were faculty and staff, 23% were trustees, community members and other friends of the university, 11% were parents, and 5% were students.
In addition to being a successful fundraiser, All In For ֱ is also a public sign of the ֱ community’s commitment to its students. Most of the funds raised during the March 19 event will support student scholarships.
With about one-quarter of all undergraduates being first-generation college students and about one-third coming from low-income backgrounds, fundraising is a critical component of student support. More than 95% of students receive financial assistance from the university.
“Our students are the future—educators, healthcare heroes, and innovative entrepreneurs ready to craft a more equitable world,” Jordan says. “During events such as these, gifts are more than a donation – they are a sign of hope and opportunity for our students. Our donors are making education accessible to all.”
The $189,000 goal was both ambitious and symbolic, honoring the founding year of ֱ.
“The goal wasn't just a number,” says Jordan. “It was a symbol of our shared legacy, as well as a reflection of our commitment to nurturing the next generation of leaders.”
And, .
“Due to popular demand and the unstoppable spirit of our community, we're keeping the giving page open for a few more days,” says Jordan. “If you haven't had the chance to join this amazing wave of support, there's still time to make your mark.”